The Digital Marketing Specialist is a key player in the McD Digital team – developing and managing pay-per-click advertising programs, researching keywords, optimizing landing pages, developing PPC ads, preparing proposals, reports and more. Selected hire will coordinate and help manage client PPC campaigns to ensure goals are being met. This position also coordinates client services responsible for maintaining a PPC campaign’s tasks, creative development and performance reporting, keeping in communication with clients and keeping the team and Marketing Strategist informed of progress. Continuous learning is vital to this position's success and our company's reputation, as this is an ever-changing industry. The Digital Marketing Specialist must research the most effective tools and resources to ensure we offer our clients the best services.
The responsibilities and duties of this position include but are not limited to: Paid Search, Display and Social: Work with Account Executives (AE) and Account Managers (AM) to develop, manage and optimize the performance of the paid digital marketing accounts for Google, Facebook and other platforms. The DMS will proactively identify, promote and test additional third-party advertising platforms as needed. Other activities include analysis of account performance against goals, determining appropriate PPC ad copy, keyword match types, and landing pages to test for CTR and conversion rate improvements. The DMS will also work with staff to help mentor and advise on paid search best practices.
Collaborate with the McD Digital team to design, develop, implement and manage landing pages, including web updates and maintenance. This person will also assist our website project manager during website builds, as needed.
The DMS will utilize Google Analytics to analyze and report on the performance of our digital marketing programs. DMS will be responsible for setup, implementation, and management. Knowledge of features such as advanced segments, goal tracking, bounce rates, and exit pages will be used to provide feedback and recommendations to improve performance. Additionally, the DMS will leverage AdWords data – day parts, keyword positions, etc., to optimize and tune the page Search accounts they manage.
The selected candidate will be assigned to SEO work on specific client websites under the direction of our Web Development Director and/or SEO specialist. This involves a multitude of technical and user experience optimization tasks.
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