Vice President Marketing - Restaurants Job at Leap Brands, Cincinnati, OH

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  • Leap Brands
  • Cincinnati, OH

Job Description

Position Summary The Vice President of Marketing will be responsible for developing and executing a holistic marketing strategy that drives brand growth, guest traffic, digital engagement, and loyalty. This role requires a proven leader with deep restaurant or consumer brand experience, who can scale marketing efforts in a fast-paced, entrepreneurial environment. Key Responsibilities Brand Strategy & Positioning: Define and evolve the brand architecture and positioning for all restaurant concepts within the portfolio. Digital Marketing & Media: Lead digital marketing, paid media, SEO/SEM, CRM, and social media strategies to drive customer acquisition and retention. Local Store Marketing: Develop and support store-level marketing campaigns to drive traffic and sales at the unit level. Menu & Product Launches: Partner with culinary and operations teams to develop go-to-market strategies for LTOs, new menu items, and product innovation. Customer Insights: Leverage guest data and market research to inform marketing strategies and optimize spend. Team Leadership: Build, lead, and mentor a high-performing marketing team including brand, digital, creative, and PR functions. Partnerships & PR: Manage public relations, brand partnerships, and influencer/celebrity collaborations. Franchise Support (if applicable): Provide tools and marketing support for franchise partners to execute campaigns and initiatives consistently. Performance & Analytics: Own marketing KPIs and analytics to track ROI and make data-driven decisions. Qualifications 10+ years of progressive marketing leadership experience, ideally in the restaurant, hospitality, or consumer brand space. Experience with both corporate and franchise models is a plus. Proven ability to scale brand and customer growth across multiple channels. Deep understanding of consumer behavior, digital media, and emerging trends. Strong leadership, communication, and cross-functional collaboration skills. Results-driven with an analytical mindset and experience managing sizable budgets. What We Offer Competitive compensation and bonus plan Equity participation (based on experience) Health, dental, and vision benefits A collaborative and entrepreneurial work environment The opportunity to shape the future of a nationally scaling restaurant brand #J-18808-Ljbffr Leap Brands

Job Tags

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